About Us: Inductus has been developed in Australia with over 20 years experience in WHS, media communications, software design and education. Our parent company, Theme Media, is recognised as an industry innovator in the digital services industry servicing a breadth of sectors including mining, tourism, manufacturing, energy and construction.

Ashley Frost

Ashley Frost

Co-Founder/Digital Media Director

For the last 12 years Ashley has developed Theme Media into an international digital media business servicing clients in Norway, the US, Canada and Italy.

Prior to this work Ashley worked for local government in both Shellharbour City and Kiama Municipal Councils as a Cultural Development Officer and Planner. His time was spent writing policy, managing a number of work sites and sourcing funding grants from state and federal funding bodies. Ashley worked with a number of peak industry bodies including the Local Government and Shires Association to create the first Digital Media Resource for local government.

His studies include 8 years as a PhD candidate examining public art and public space in key cities around the world including New York, Brasilia, Beijing and Canberra.

Etienne Deleflie

Co-founder/Innovation Architect

Etienne’s career spans across digital media arts and corporate software design and development. Simply put, his area of expertise is innovation: designing creative solutions to address difficult technological challenges.

He has over 15 years experience in corporate software design and development. He recently submitted a PhD in the digital arts at the University of Wollongong, and teaches graphic design, user-interface design and media arts at UOW’s Innovation Campus.


Since 2002 Theme Media has created high quality digital media in the form of media content and software design for WHS site inductions, manual handling programs, eLearning and marketing communication. Our work is tried and tested with over 100 companies in almost every business sector including medical, international tourism, design, national sporting bodies, education, business development, NFP groups, small business, shipping and local government. We services clients in and around Australia as well as clients in the US and Europe.

In 2001 & 2003 Theme partnered with the University of Wollongong to create an industry first – interactive travel log CD and then DVD for international expedition tourism. In 2010 Theme worked with the NRL’s St George Illawarra Dragons to produce “Dragons TV” that included live broadcast at all home games.